Your story, handled with care
Privacy
policy.
Here’s how we handle your information when you visit our website or get in touch.
Updated 6 November 2026
Who is responsible
Liebling & Älskling is operated by Julia Riemer, known professionally as Lilly Riemer, a sole trader in Sweden. Julia is responsible for how personal information is used on this website and to handle enquiries (the “data controller”). Her business details are available on our Legal Information page.
You can contact us about privacy at [email protected].
What we collect
Our contact form asks for your name, email address, whether you’re a couple, planner or wedding creative, and your message. These fields are required to send the form and help us respond to your enquiry.
Your wedding date, location and inspiration link are optional. We also receive any information you share in later emails.
Please avoid sending sensitive information or unnecessary details about other people. If you share someone else’s details, please share this Privacy Policy with them.
When you browse the website, our technical providers process information such as your IP address, browser and device information, and requests to the site to deliver content and protect it against abuse.
The RSVP forms in our portfolio examples are demonstrations. They do not send or save the information you enter.
Why we use it
- To discuss your project
- We respond to enquiries, arrange consultations and prepare proposals. For your own prospective contract, the legal basis is taking steps at your request before entering a contract.
- To answer other enquiries
- For general questions and messages from business representatives, we rely on our legitimate interest in responding to people who contact us.
- To run and protect the website
- We rely on our legitimate interest in delivering a working website and preventing spam and abuse.
Sending an enquiry does not subscribe you to marketing emails. We do not make decisions about your enquiry solely by automated means that have legal or similarly significant effects. If a security check prevents you from using the form, you can email us instead.
Who helps us
Lilly and Daniel handle enquiries and discuss projects together. These providers help us run the website and handle correspondence:
- Workinn Things AB provides website development, hosting administration and technical support.
- Cloudflare hosts and protects the website. Its Turnstile service checks for automated abuse. Cloudflare processes technical signals on our behalf for site protection and as a separate data controller to improve bot detection. Turnstile privacy information · Cloudflare privacy information.
- Resend delivers contact-form messages to our inbox. Resend privacy information.
- Zoho Mail receives and stores our enquiry emails and correspondence. Zoho privacy information.
- Adobe Fonts receives your IP address to deliver our fonts. Adobe states that it does not store that address. Adobe Fonts privacy information.
International processing
Our providers process some information outside the European Economic Area, including in the United States. Resend stores email data in the United States and uses EU Standard Contractual Clauses for those transfers. Cloudflare’s data-processing agreement also provides Standard Contractual Clauses for relevant transfers. See Resend’s and Cloudflare’s data-processing agreements.
Our Zoho Mail account is hosted in Zoho’s European data centre. Zoho also processes data internationally within its group and through service providers; its Privacy Policy explains the contractual safeguards for those transfers. Adobe’s Privacy Policy explains its transfer agreements and participation in the EU–US Data Privacy Framework.
Contact us for information or a copy of the safeguards applicable to your data.
How long we keep it
If your enquiry does not lead to a project, we delete the correspondence from our mailboxes and other working records within 12 months of our last substantive exchange.
Cloudflare lists a 31-day retention period for the request and security-event datasets used by its Security Analytics and Security Events services on our plan. See Cloudflare’s retention information. This period does not cover every Cloudflare service: its separate use of Turnstile data to improve bot detection is explained in the Turnstile Privacy Notice and Cloudflare Privacy Policy.
Our website has no separate enquiry database. Email-delivery and recovery copies have their own limited retention periods: Resend lists 30 days for email and delivery logs and seven days for backups; Zoho retains deleted emails for recovery for 30 days after removal from Trash. See Resend’s retention information and Zoho’s deletion policy.
Your rights
Depending on the circumstances and legal basis, you can ask to access your personal information, correct it, have it deleted or restrict its use. You can object to processing based on legitimate interests. Where applicable, you can request data portability and withdraw consent without affecting processing that was lawful before withdrawal.
Email [email protected] to make a request. We may need information to verify your identity. We respond without undue delay and within one month, unless a permitted extension applies; in that case, we explain the reason within the first month.
You can complain to Integritetsskyddsmyndigheten (IMY), Sweden’s data protection authority, or to the competent supervisory authority where you live or work.
A question about your information?
Write to [email protected]. We’ll help you understand how your information is handled.
This notice covers this website and enquiries. If we change it, we’ll update the date above and provide further information when required.